Streaming TV Advertising
Put Your Business on the Biggest Screen in the House
Cardinal Group Marketing helps businesses reach targeted audiences through streaming and Connected TV advertising. We plan, create, launch, manage, and optimize television campaigns designed to increase brand awareness, website traffic, leads, store visits, and sales.
Unlike traditional television advertising, streaming TV campaigns can target viewers based on location, demographics, interests, behaviors, and household characteristics — giving your business the impact of television with the control and measurement of digital advertising.
- Television-sized impact with digital-style targeting and measurement
- Reach viewers on smart TVs, Roku, Fire TV, Apple TV, and more
- Local, regional, or national campaigns scaled to your market
- Full management: strategy, commercial, launch, optimization, reporting
Your Ad Here
Your Business on the Big Screen
Available Reporting Metrics
The Streaming Shift
Your Customers Are Streaming. Your Business Should Be There.
Television viewing has changed. Consumers now watch their favorite programs, movies, news, sports, and live events through smart TVs and internet-connected streaming devices.
Connected TV advertising allows your commercial to appear within premium streaming content watched on smart TVs, Roku devices, Amazon Fire TV devices, Apple TV, gaming consoles, and other supported streaming environments.
Through Vibe's advertising technology, qualifying campaigns can access inventory across hundreds of premium channels and streaming environments. Actual channels, placements, inventory, and availability will depend on the campaign.
Find Out Where Your Ads Could AppearWhat Is CTV?
What Is Connected TV Advertising?
Connected TV, commonly called CTV, refers to television content delivered through an internet-connected television or streaming device. CTV advertising places video commercials within this streaming content.
OTT, or over-the-top advertising, is a related term that can include streaming content delivered across televisions, computers, tablets, and mobile devices. CTV specifically focuses on viewing through a television screen.
Television-Sized Visual Impact
Full-screen commercials on the biggest screen in the house.
Digital Audience Targeting
Reach viewers by demographics, interests, and behaviors.
Geographic Targeting
Focus spend on the markets you actually serve.
Flexible Campaign Budgets
Campaigns scaled to your goals and market.
Performance Reporting
See impressions, views, reach, and frequency.
Website & Conversion Measurement
Track visits, leads, and actions driven by your campaign.
Campaign Optimization
Adjust targeting and creative during the campaign.
Retargeting Opportunities
Reconnect with interested viewers when eligible.
Fully Managed
A Fully Managed Streaming TV Advertising Service
You do not have to learn a complicated advertising platform or manage the campaign yourself. Cardinal Group Marketing handles the process from strategy and creative development through launch, optimization, and reporting.
Campaign Strategy
We identify your campaign objective, target audience, geographic market, offer, advertising budget, and desired conversion.
Audience Research and Targeting
We develop an audience strategy based on the people most likely to need your products or services.
- Cities, counties, states, or ZIP codes
- Age ranges
- Household characteristics
- Interests and behaviors
- Purchase intent
- Homeownership
- Parental status
- Viewing behavior
- Website visitor retargeting
- Existing customer or prospect audiences
Targeting availability varies by campaign, platform, privacy requirements, audience size, and geographic location.
Commercial Production
If you don't already have a television-ready commercial, Cardinal Group Marketing can provide:
- Campaign concept development
- Scriptwriting
- Storyboarding
- Video editing
- Motion graphics
- Voice-over coordination
- Music selection
- Logo animation
- On-screen offers
- QR codes
- Vanity URLs
- Multiple commercial variations
- Platform-ready formatting
Campaign Setup and Launch
We configure the campaign, prepare the commercial, establish targeting, set the budget, implement available tracking, and manage the launch.
Ongoing Campaign Management
We monitor campaign delivery and performance. When appropriate, we adjust targeting, creative, frequency, budget allocation, and other campaign variables.
Reporting and Analysis
Available reporting may include:
- Impressions
- Completed video views
- Cost per thousand impressions
- Reach
- Frequency
- Website visits
- Conversions
- Leads
- Sales
- App installations
- Store visits
- Return on advertising spend
Reporting capabilities and attribution depend on campaign configuration, tracking installation, integrations, privacy requirements, and the customer journey.
Ready to Put Your Business on Streaming TV?
Start Your Streaming TV CampaignCTV vs. Traditional TV
More Targeted Than Traditional Television Advertising
Traditional Television
- Broad audience targeting
- Fixed broadcast schedules
- Larger geographic markets
- Limited attribution
- Higher placement barriers
- Difficult to adjust quickly
Streaming & Connected TV
- Detailed audience targeting
- Ads delivered during streaming content
- Local and ZIP-code targeting when available
- Digital measurement options
- More accessible campaign entry
- Campaigns can be optimized during delivery
Local Business
Streaming TV Advertising for Local Businesses
You do not have to be a national company to advertise on television. Cardinal Group Marketing makes streaming TV advertising more accessible to local and regional businesses.
We can develop campaigns focused on the communities your business serves, helping reduce advertising outside your intended market.
Home-Service Companies
Automotive Businesses
Law Firms
Medical & Dental Practices
Restaurants
Retail Stores
Real Estate Companies
Financial-Service Providers
Contractors & Construction
Colleges & Education
Nonprofits
Ecommerce Companies
Professional-Service Firms
Franchises
Local Events & Entertainment
Campaign Goals
Campaigns Built Around Your Business Goals
Build Brand Awareness
Introduce your company to more potential customers and stay visible within your target market.
Generate Leads
Combine a focused message, strong offer, optimized landing page, and conversion tracking to turn viewers into prospects.
Increase Website Traffic
Use memorable URLs, QR codes, retargeting, and coordinated digital campaigns to encourage viewers to visit your website.
Drive Local Store Visits
Promote your location, products, seasonal offers, special events, or limited-time promotions to nearby households.
Retarget Interested Prospects
Reconnect with people who previously visited your website or interacted with your business when eligible audiences and tracking are available.
Support Ecommerce Sales
Promote products and offers while using available tracking to evaluate visits, conversions, and revenue.
Promote an App
Reach prospective users with a compelling video message and measure app-related activity when the required tracking is available.
Integrated Marketing
More Than Television Advertising
Streaming television performs best when it supports a complete customer journey. Cardinal Group Marketing can connect your campaign with the marketing elements needed to turn attention into measurable business opportunities.
Why CGM
Why Choose Cardinal Group Marketing?
Strategy Before Spending
We begin by defining your audience, objectives, offer, budget, and success metrics.
Professional Creative Support
Our creative team can transform your business message into a television-ready commercial designed for streaming environments.
Managed Campaign Execution
We handle campaign setup, targeting, monitoring, optimization, and reporting.
Website & Conversion Expertise
A strong commercial needs an effective destination. We can improve your website or build a dedicated landing page that supports the campaign.
One Marketing Partner
Instead of coordinating a producer, media platform, web designer, and analytics provider separately, clients can manage their campaign through one experienced marketing team.
Solutions for Growing Businesses
We develop strategies for local, regional, and national campaign goals based on the size and needs of the business.
The Process
How Streaming TV Advertising Works
Discovery & Campaign Planning
We learn your business, goals, audience, market, offer, and budget to define the campaign.
Audience & Market Development
We build the targeting strategy around the viewers most likely to need what you offer.
Commercial Creation or Preparation
We produce a new television-ready commercial or prepare an existing one for the platform.
Tracking & Landing-Page Setup
We implement available tracking and prepare the destination experience to support conversions.
Campaign Launch
We configure the campaign and launch it through Vibe's advertising technology.
Monitoring & Optimization
We watch delivery and performance, adjusting targeting, creative, and budget as appropriate.
Reporting & Recommendations
We report on results and recommend next steps to keep improving performance.
Let's Plan Your Streaming TV Campaign
Start Your Streaming TV CampaignThe Technology
Streaming TV Campaigns Powered by Modern Advertising Technology
Cardinal Group Marketing uses Vibe's advertising technology to help qualified businesses access streaming TV inventory, audience-targeting tools, campaign measurement, and performance reporting.
Cardinal Group Marketing remains the client's strategic and creative marketing partner. We manage the planning, content, setup, execution, and ongoing campaign support.
Learn more about Vibe's technologyFree Strategy Session
Ready to See Your Business on Streaming TV?
Schedule a complimentary Streaming TV Advertising Strategy Session with Cardinal Group Marketing. We'll discuss your goals, audience, geographic market, commercial needs, recommended budget, website readiness, and available tracking options.
FAQ
Streaming TV Advertising FAQ
Connected TV advertising places video commercials within television programming delivered through an internet-connected smart TV or streaming device.
Ready to Launch
See Your Business on Streaming TV
Request a free Streaming TV Advertising Strategy Session and find out how Connected TV can work for your business.